Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects in clients in ways that are proven and meaningful to buyers of legal services.
Choose a mix of tools that will measurably move the needle using the advice in this terrific book:
- Internet marketing strategies and how to build your own plan
- Positioning strategy and how important it is to your success
- Content marketing that targets and speaks to your desired audiences
- Website design trends and examples of firms that are doing the right things
- Today’s websites – from “must do…” to “definitely don’t…”
- The Ten Foundational Best Practices for law firm websites
- Details about Content Pilot’s latest survey of the AmLaw Global 50 websites
- Today’s technologies and platforms
- Website timelines, budgets, hosting and contracts
- Announcing, growing and promoting your website
- Mobile sites and responsive design – so critical today!
- Social media ins and outs
- Email marketing
- Multimedia content, including videos, podcasts and webinars
- Search engine optimization (SEO)
- How to select and hire the right website vendors and other consultants
- Analytics and measuring your ROI
- The ethics of client development using technology and the Internet
Pre-order your copy today at http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=270868111&term=the+lawyer%27s+guide+to+marketing+on+the+internet