If you haven't subscribed to Attorney at Work yet, take 5 minutes during this post-Christmas-gift-exchanging-sale-exploiting week and do it. To get a taste for the benefit you'll receive, download this free "Lawyer Marketing Collection 2011" -- the most popular/best read Attorney at Work posts during the last year.
I am happy to say that I have two posts among the 11 featured in this year-end edition - "Nine Questions to ask about your Firm's Website" and "Email Signatures: Valuable Real Estate (co-authored by colleague Keith Wewe)."
Merrilyn Astin Tarlton and Joan Feldman say this in their intro to this 2011 collection:
Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? What should your next priorities be? Well, if you’ve been longing for someone to just tell you what to do … here we are!
We’ve gathered the top Attorney at Work marketing articles from 2011—the ones readers told us helped them the most, and the ones that generated the most “clicks”—and assembled this handy guide. It may just be the starting point—or the kick in the butt—you’ve been needing. Take a read through them, share and discuss them with colleagues, and we guarantee you won’t need anyone to tell you what belongs in those marketing plans. It will all come from you.