As Rick Klau notes in this post -- http://www.cnn.com/2009/TECH/11/30/commentary.klau.blogging/index.html --there are millions of modern-day "pamphleteers" out there. Many lawyers and law firms have made their notable mark as bloggers. Many more have stuck a toe in the water to see if their posts can lead to fame, if not fortune. Some law firms have such restrictive rules for their blogger lawyers that the end product is watered down and "safe" to the point of not being interesting or relevant.
Many lawyers wonder where social media, whether a blog, LinkedIn, Facebook, Twitter or other, fits in. As industry colleague Norm Rubenstein (the creator of the "Legal Marketing Wheel of Fortune") would say, any social media campaign should be a part of an integrated marketing strategy. The cumulative effect of social media as part of an integrated program will reap superior and long-lasting rewards.