I was recently interviewed for an article called, "Best Practices for Law Firm Websites." It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on a rich news portal called, "What's Next" - The insights today's business leaders need to tackle what's next. I promise, it's worth reading.
Law firms that make a conscious effort to optimize their websites and improve their online presence can make themselves increasingly attractive to new clients. In a recent white paper, marketing strategy and technology firm Content Pilot laid out ten foundational best practices for law firm websites. Researchers studied AmLaw Global 50 top-ranking firms and identified trends, insights and global standards for how these organizations can enhance their web presence. Deborah McMurray, CEO and strategy architect at Content Pilot, spoke with Aprio about what firms should do to emulate these practices and set themselves apart from the crowd...
There is so much hype about what makes websites for professional services firms good. Our advice is to focus on the basics first - we call them the Ten Foundational Best Practices. If you excel here, you are guaranteed that your visitors will enjoy their experience on your site - they'll come back and they will tell others.
If you haven't registered to receive Content Pilot's comprehensive Report yet, you can do so at www.contentpilot.com/subscribe.
Thanks so much to Aprio Advisors!