That's the title of our ILTA/LMA panel at the Legal Marketing Association's pre-conference CMO session tomorrow. (This is the first formal joint venture between LMA and ILTA - the first of many, I hope.) Starting at 11 CT, Kate Cain, the new Director of Market Intelligence at Sidley, will kick off our session as moderator. Panelists are Joe Calve, CMO at Morrison & Foerster; Mark Greene, Chief Business Development Officer at Waller; Bob Robertson, Chief Marketing Officer at Greenberg Traurig; and me.
We had attendees complete a two-minute survey in advance of our session so we could tailor our remarks to their interests. The hottest button issues of this CMO audience are: CRM, experience databases and proposal centers, websites and social media. And we are covering all these topics, sharing trends, then discussing our real-world experiences to make the planning, process and implementations successful. All of us have a business focus - a use-case focus, rather than climbing into the features of the technology tools. We all believe this is where success begins.
If you are interested in receiving a copy of our handouts after tomorrow, please email me at firstname.lastname@example.org.
I hope to see you at the conference! (If you are at LMA, please stop by the Content Pilot booth - #316 - and say hi.)