NEWS RELEASE - March 26, 2012
THE 2012 INTERNET ADVERTISING COMPETITION AWARDS (iAC) HONORS CONTENT PILOT'S "VELOCITY"
The first mobile app to drive sales in the legal industry wins "Best Legal Mobile Application"
Dallas, Texas -- Content Pilot LLC announced today that Velocity™, the first mobile application that drives sales for lawyers and other professionals in professional services firms, won “Best Legal Mobile Application” in the 2012 Internet Advertising Competition Awards. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to “honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising.” In 2011, more than 86 industries were represented in the competition.
Law firms using Velocity have the clear advantage of their lawyers being able to search on their iPhone, BlackBerry, iPad or other mobile device at critical moments in business development discussions. The app intuitively organizes and pulls lawyers’ experience, client, team and other information so lawyers will never again miss critical business development opportunities.
“We are ecstatic that Velocity is getting this broad industry recognition. It cuts through barriers to success that lawyers have in sales and cross-selling, and it is ahead of the curve in terms of where smart phone and tablet technology is headed.” explains Deborah McMurray, CEO and Strategy Architect for Content Pilot and a former law firm chief marketing officer.
The IAC Awards were formally announced today.
About Velocity:
Velocity is patent pending, and is powered by Content Pilot, an industry leader that provides business development and marketing technologies to professional services firms, including proposal
centers, websites, experience databases and more.
About Content Pilot:
Content Pilot LLC (www.contentpilot.net) is a Dallas-headquartered marketing strategy and
technology company launched in 2006 that serves leading law firms and other professional services firms across the U.S. For more information about Velocity: Contact Deborah McMurray at
214.351.9690 or 972.897.4921 by phone or email at mcmurray@contentpilot.net.
